<p><strong>The paper gives a new approach to understand the sustainable behavior including the emotional aspect, find a model with high percent of variance explained but in discussion the authors could explain the practice implications</strong></p><p><strong>The title is very ambitious because is very difficult explain the human mind utilizing only a little sample of one city actually the authors admit this like a limitation.</strong></p><p><strong>It mention the number of participants but is important describe the type of sampling. Begins with a question but not is clearly if the results answer the question</strong></p><p><strong>Review the way of ending the paper; I think the last paragraph is a general idea for a new research. </strong></p><p><strong>There are a little discrepancies between the citation in paper and the references, also is necessary including the DOI in references</strong></p>