<p>This article explores staff members’ perceptions at Centro Comercial Gran Estación, regarding its labor inclusion programme of people with disabilities. A case study is presented, with an exploratory character, based on focal groups. Starting with a qualitative analysis and information triangulation, it’s extrapolated that the labour inclusion programme of people with disabilities was perceived as a positive factor for all the actors involved. Indeed, on the one hand, it was perceived as an opportunity to augment the standard of living of people with disabilities, while furnishing them with real labour opportunities that produced empathy across the community on the issue of disability. On the other hand, it contributed to the development of a better perception of the organizational climate, and identification with organizational culture.</p>