<p>It is described some aspects of the personal, familial and academic life of one of the most important psychologists in the history of psychology trying to get a double purpose: humanize and demythologize his profile to be in better position to understand the original and rebellious character of his contribution. It is outlined also the most important characteristics of his contribution to the scientific development of psychology (Kantor, 2005).  Finally, adopting the meta-theory offered by Kantor (1959), Kantor (2005), Kantor y Smith (1975) y Kantor (1971a, 1971b) the author does a critical examination of Watson’s object of study using two examples conceptualized in terms of field theory: the experiment of little Albert (Watson y Rayner, 1920b) and one from the posmodern world of electronic communication.</p>