Dra. Marianela Denegri Coria:<br />
Just a gentle reminder of our request for your review of the submission, &quot;The Effect of Cue Hierarchy on Expected Quality and Purchase Intentions Regarding Laptops,&quot; for Interamerican Journal of Psychology. We were hoping to have your response by 2020-04-20, and this email has been automatically generated and sent with the passing of that date.
<br />
I believe that you would serve as an excellent reviewer of the manuscript. The submission's abstract is inserted below, and I hope that you will consider undertaking this important task for us.<br />
<br />
Please log into the journal web site to indicate whether you will undertake the review or not, as well as to access the submission and to record your review and recommendation.<br />
<br />
The review itself is due 2020-05-04.<br />
<br />
Submission URL: <a href='https://journal.sipsych.org/index.php/IJP/reviewer/submission?submissionId=1030&reviewId=782&key=Q3ZtXU' class='submissionReviewUrl-style-class'>https://journal.sipsych.org/index.php/IJP/reviewer/submission?submissionId=1030&reviewId=782&key=Q3ZtXU</a><br />
<br />
Thank you for considering this request.<br />
<br />
Fernando Andres Polanco
Interamerican Journal of Psychology<br />
<br />
&quot;The Effect of Cue Hierarchy on Expected Quality and Purchase Intentions Regarding Laptops&quot;<br />
<br />
<p>A few taxonomies have been proposed in order to categorize the cues consumers use to assess the quality of a given product. However, these taxonomies do not take into account the possible hierarchy that may exist among these cues. Through three studies we tested a taxonomy based on the structural approach to social representations. This framework proposes a distinction between central and peripheral cues. The former would be essential whereas the latter would be less important in the process of conducting quality assessment or with regard to purchase intentions. Results show that, concerning purchase intentions, a good central feature can compensate for a poor peripheral feature while the converse is not possible. Moreover, this interaction effect is mediated by the perceived quality of the product.</p><br/>The following message is being delivered on behalf of Interamerican Journal of Psychology.
_____________________________________________________________