<p>Risky sexual behaviour is a common habit among young people in the world, but its relation with the media has not been explored exhaustively, especially in Kenya. There is growing concern about young people's exposure to sexual content through television and other electronic media and about its potential effects on their sexual behaviors. Adolescents in Kenya are increasingly accessing television which has become more saturated with sexual content.&nbsp; This exposure may influence the behaviour and attitudes of the adolescents negatively leading to them to engage in premarital sexual behaviour leading to unwanted pregnancies among other effects.Researchers have documented the growing prevalence of sexual talk and portrayals of sexual behavior in televised media, as well as associations between adolescent viewing patterns and their sexual activities. Youth spend an average of 7 hours per day using media. The literature review in this paper has the specific goals of exploring research on the effects of media on the risky sexual behaviour of adolescents. The literature review in this paper also examines the influence of media sex on youth within the context of the Social Learning Theory. Finally, this paper provides recommendations for parents, public health professionals, researchers studying adolescent sexual behaviour and/or media use, the media, and policy makers, among others, for ways to increase the benefits and reduce the harm that media can have for the adolescents.</p>