<p>Recent discussions of evaluation biases have highlighted the importance of priming effects in the process. We conducted two experiments with evaluation tasks (a scientific article evaluation and a chocolate tasting) in which participants were exposed to a footnote acknowledging financial support from a fictional agency. In one condition, the agency's name was associated with the African continent, while in another condition, it was associated with the European continent.  There were statistically significant differences in judgments on both tests, with individuals on the European condition giving better evaluations of the article and the chocolate, even though the stimuli were subtle enough not to be remembered by 92.5% of all the participants. We also found evidence of a moderating effect of academic experience on the priming process.</p>