<p>Graduate in Psychology (2010) from Corporación Universitaria Iberoamericana and Master in Consumer Psychology from Fundación Universitaria Konrad Lorenz (2013), with PhD studies in Psychology at the Fundación Universitaria Konrad Lorenz (actually). Nowadays she is a professor of the Master in Consumer Psychology (since 2017) and Director of the Laboratorio de Neurociencias Aplicadas NeuroK (since 2021). She has worked with experimental psychology in the study and application of basic paradigms of conditioning in contexts of consumer behavior, with a special interest in associative learning, attention and context.</p>