<p>Vicarious embarrassment is an emotion that is commonly experienced in collective culture but has not been much studied. This study is a qualitative survey aimed at identifying the vicarious embarrassment model among 256 Indonesian adolescents through an open-ended questionnaire related to the causes of their vicarious embarrassment. A thematic analysis finds three elicitors of vicarious embarrassment: (a) violation of social norms, (b) relationship with the protagonist, and (c) public exposure.</p>
<p>Further analysis utilizing multiple responses analysis finds a vicarious embarrassment and gender association. A proportion analysis finds the significance of gender differences in the category of social norms violation and public exposure.</p>