<p>This article focuses on social memories, social representations and practices on the topic of traveling by plane related to safety instructions for passengers. The instrument, applied to 207 Brazilian participants, consists of a quiz with free evocations of the inductive ending "traveling on a plane"; a scale with similar elements and closed questions. The data referring to the technique of free evocations were analyzed from the prototype analysis and similarity. The remaining questions closed with likert items were analyzed using the Student t-test. The results show that traveling on a plane activates more elements related to the lounge, descriptive aspects about the flight and feelings about the feeling that causes travel on a plane.</p>