<p>Dra. Marianela Denegri Coria:<br><br>This regards the manuscript "The Effect of Cue Hierarchy on Expected Quality and Purchase Intentions Regarding Laptops," which is under consideration by Revista Interamericana de Psicología/Interamerican Journal of Psychology.<br><br>Following the review of the previous version of the manuscript, the authors have now submitted a revised version of their paper. We would appreciate it if you could help evaluate it.<br><br>Please log into the journal web site by 2020-10-16 to indicate whether you will undertake the review or not, as well as to access the submission and to record your review and recommendation.<br><br>The review itself is due 2020-10-30.<br><br>Submission URL: <a href='https://journal.sipsych.org/index.php/IJP/reviewer/submission?submissionId=1030&reviewId=924&key=3VstiM' class='submissionReviewUrl-style-class'>https://journal.sipsych.org/index.php/IJP/reviewer/submission?submissionId=1030&reviewId=924&key=3VstiM</a><br><br>Thank you for considering this request.<br><br>Dr. Fernando Andres Polanco<br>Universidad Nacional de San Luis<br>Phone +0542664313012<br>fernando.polanco@sipsych.org<br><br><br><br>"The Effect of Cue Hierarchy on Expected Quality and Purchase Intentions Regarding Laptops"<br><br>Abstract</p>
<p>A few taxonomies have been proposed in order to categorize the cues consumers use to assess the quality of a given product. However, these taxonomies do not take into account the possible hierarchy that may exist among these cues. Through three studies we tested a taxonomy based on the structural approach to social representations. This framework proposes a distinction between central and peripheral cues. The former would be essential whereas the latter would be less important in the process of conducting quality assessment or with regard to purchase intentions. Results show that, concerning purchase intentions, a good central feature can compensate for a poor peripheral feature while the converse is not possible. Moreover, this interaction effect is mediated by the perceived quality of the product.</p><br/><p>The following message is being delivered on behalf of Revista Interamericana de Psicología/Interamerican Journal of Psychology. ______________________________________</p>
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<div><strong><span class="size">Dr. Fernando Andres Polanco</span></strong></div>
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<div><a href="mailto:fernando.polanco@sipsych.org" target="_blank" rel="noopener">fernando.polanco@sipsych.org</a>&nbsp;</div>
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