<p>Dear Editor,</p><p>We are enclosing a submission to The Interamerican Journal of Psychology (IJP) entitled:</p><p>The effect of cue hierarchy on expected quality and purchase intentions regarding laptops. </p><p>This paper proposes a set of empirical studies in the areas of social and consumer psychology. More precisely, on the basis of the structural approach to social representations, this research aims to demonstrate the hierarchy that can be observed among the cues used by consumers in the process of conducting quality assessment and with regard to purchase intentions. </p><p>My coauthors and I do not have any interest that might be interpreted as influencing the research, and ethical standards were followed in the conduct of the study. We also confirm that this paper has not been published, is not in press, is not under review elsewhere, and has not been previously rejected by the IJP.</p><p>This paper has no close relationship to any of our other manuscripts currently under review, in press, or recently published by us.</p><p>I will be serving as the corresponding author for this manuscript. My coauthors have agreed to the byline order and to submission of the manuscript in this form. I have assumed responsibility for keeping my coauthors informed of our progress through the editorial review process, the content of the reviews, and any revision made. </p><p>Best regards, </p><p>Anthony Piermattéo</p>