<p>The objective of the present investigation was to determine the influence of glasses and sunglasses, used as non-verbal visual cues, on the implicit prejudice towards women with visible tattoos. The sample was constituted by 30 university students, of both genders and with ages between 20 and 30 years. It was a quasi-experimental design, consisting of three groups (two experimental and one control), subjected to an intervention with post-test only. For the measurement of the implicit prejudice, the Implicit Association Test was used. The data collected were processed with the Friedman statistic, whose result indicated that there are no statistically significant differences between any of the groups. However, new lines of research are discussed and suggested in relation to the principle of in-group identification that could underlie the use of non-verbal visual cues as an effective strategy for reducing prejudice.</p>