<p> </p> <p>Brazilian jeitinho is a social influence strategy that is widely regarded as a component of Brazilian</p> <p>culture. This study aims to systematize the way Brazilians conceptualize jeitinho, seeking to identify</p> <p>behaviors that are seen as exemplars. In study one, 17 participants were interviewed and content</p> <p>analyses pointed to seven themes: sympathy, harm to others, malandragem, disregard for social rules,</p> <p>innovative processes, power relation, and compensation. In study two, 28 participants were interviewed</p> <p>and the results corroborated study one themes. About 35 typical situations of jeitinho were described.</p> <p>In conclusion, Jeitinho is an innovative problem-solving strategy in which the individual uses social</p> <p>influence combined with cunning tricks to achieve goals, despite the fact that it breaks formal rules.</p><p class="p1"> </p>