<p>Graduate in Psychology (2009) from Universidad de Salamanca, España, and PhD in Psychology from Universidad de Jaén, España (2015 ). Postdoctoral fellow of the Universidad de Jaén (2015-2016) and Universidad de Granada, España (2016). Nowadays he is an associate professor in the Psychology Department, in the Consumer Psychology and Psychology PhD Programs (since 2017). He has worked in experimental and comparative psychology on theoretical and experimental analysis of the Context switch effect on performance in humans and rats. Research that has been applied to areas such as consumer psychology (associative learning and false information).</p>